Google Analytics is a free tracking tool offered by Google which shows you how visitors use your website.
Let us say you own an online shop and you want to know how many users visit your website. With the help of Google Analytics, you can exactly see the number of visitors on your shop, where they are coming from, which device they are using, and much more.
By using Google Analytics, you’ll have a better understanding of how effective your website is as a marketing tool. You’ll learn valuable information, such as which digital campaigns are driving the most traffic to your website.