Google Analytics is a free tracking tool offered by Google which shows you how visitors use your website.

Let us say you own an online shop and you want to know how many users visit your website. With the help of Google Analytics, you can exactly see the number of visitors on your shop, where they are coming from, which device they are using, and much more.

By using Google Analytics, you’ll have a better understanding of how effective your website is as a marketing tool. You’ll learn valuable information, such as which digital campaigns are driving the most traffic to your website.

What Does Google Analytics Do?

Google Analytics offers information about user behavior that can be critical for your business. There are many reasons why you should be using Google Analytics.

Here’s are some of its benefits:

Measure your website’s performance
See if your marketing efforts are working
Which type of content to create or products to list on your website
Divide users into different segments (like age, gender, country, device, etc.)
Optimise website pages to boost conversions
Which web pages are very popular

Using Google Analytics Reports

Once you’ve created an account and added the tracking code, it’s time to see what can you do with Google Analytics.

As you start, you’ll arrive at Google Analytics home. It gives you a quick overview of how your website is performing.

For instance, you can see:

Users: how many visitors came to your website (in the past 7 days)
Sessions: how many interactions a visitor makes with your website in a time frame (usually 30 minutes) like viewing a page, clicking a link, or purchasing a product
Bounce Rate: how many visitors hit the back button or closed your website without performing a single interaction (it’s calculated through a formula)
Session Duration: how much average time a visitor spends on the website
Active Users right now: how many active users are currently active on your website

Checking Whether You have Google Analytics Installed

Open you website in a browser and press Ctrl + U. A page will open in a new tab with source code of the website.

Google Analytics code always starts with UA-

Click Ctrl + F to find the Google Analytics code by typing UA- in the box