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WordPress SEO Training Course
WordPress SEO Training Course Overview
Our 2-day WordPress SEO Training Course should unleash the true potential of your online presence by steering quality traffic in the direction of your business. While outsourcing SEO is common, having a fundamental grasp of how SEO works empowers you to speak fluently with your provider, ensuring optimal results and potential cost savings. The course has a mix of theory and practicals.
Why Empower Yourself with SEO Knowledge?
Experience has taught us that many individuals entrust their SEO without truly understanding what to expect. Merely paying a monthly fee and hoping for the best is not a strategy; it’s a gamble. Take control, ask the right questions, and comprehend the deliverables to maximise the impact of your investment.
Introducing Our Practical SEO Course
Aimed at beginners, our WordPress SEO Training Course is tailored for those with WordPress websites or those planning to design one.
Delivered in a non-technical manner, we demystify SEO, making it accessible and comprehensible for everyone.
Utilising the power of the RankMath SEO plugin, we guide you through practical, hands-on sessions for immediate application.
Course Prerequisites
The attendance of the FLOSSNet’s WordPress Training Course is strongly recommended for the WordPress SEO Training Course.
The following are the prerequisites for those who did not attend the FLOSSNet’s WordPress training course but have WordPress experience:
- You must know how to login to the Backend/Dashboard of WordPress
- You must be comfortable working in the Backend/Dashboard of WordPress
- You must have created pages with images in WordPress
- You must know how to install a plugin
- You must know what a shortcode is and how it is used
- You must know what a widget and sidebar is
You are required to bring a laptop/Mac to the course.
What You Will Learn
You will be equipped with the following skills and knowledge:
MODULE 1: Introduction to SEO
- Introduction
- What is SEO?
- How Search Engines Work
- SEO Strategies
- An SEO Analogy
- Black Hat SEO
MODULE 2: Keyword Research
- About Keyword Research
- Keyword Research
- Essential Terminology
- Finding Keyword Ideas
- Analysing Keywords
- Checking Competitor Keywords
MODULE 3: Rank Math Installation and Configuration
- About Rank Math SEO
- Installing & Configuring the Rank Math SEO Plugin
MODULE 4: Google Search Console Signup
- Why You Need Google Search Console?
- Key Features of Google Search Console
- Setting Up Google Search Console
- Submitting Sitemap
MODULE 5: Technical SEO
- What is Technical SEO?
- Checking Website Responsiveness
- Optimising Your Website
- Understanding & Checking the Robots.txt File
- Ensuring Website Uses HTTPS
- Monitoring Broken Links & Implementing Redirection
- Checking if Discouraged is Turned On in WordPress
- Permalink Structure
- Installing a Plugin to Record Searches
- Checking Follow & Nofollow Links
- Checking Google Safe Browsing
- Identifying Duplicate Content
- Implementing Canonical Tags
- Understanding URL Structure (Silo or Pyramid)
MODULE 6: On-Page Optimisation
- What is On-Page Optimisation?
- About Pillar Content
- Adding Focus Keyword
- Optimising the Title Tag
- Webpage URL/Slug
- Crafting An SEO Title
- Heading and Subheading Tags
- Adding a Meta Description
- Focus Keyword Placement on Page
- Keyword Density
- Content Length
- Using Images
- Internal Linking
- Adding Outbound Links
- Adding OpenGraph Meta Tags
- About Rich Snippets
- Adding Structured Data (Schema)
- Webpage SEO Audit
MODULE 7: Local SEO
- What is Local SEO?
- Google Business Profile
- Local Keyword Research
- Creating a Local Business Schema
- The Importance of NAP
- Building Local Backlinks
- Localised Content Creation
- Local Keyword Optimisation
- Google Maps Integration
MODULE 8: Off-Page SEO
- What is Off-Page SEO
- Online Reviews Management
- Social Media Presence
- Guest Posting
- Influencer Outreach
- Forum Participation
- Additional Strategies
The content of this course may change without notice.
Course Details
Course Date
- Alberton: 18 & 19 March 2025 [21 February 2025]
- Centurion: 27 & 28 March 2025 [28 February 2025]
The date in square brackets is the registration deadline to qualify for the 25% Early Bird Discount.
The course runs from 9:00 to 15:00.
Course Fee
- Standard Course Fee: R6000.00
- Early Bird Course Fee: R4500.00
Private Training
We offer the WordPress SEO Training Course either one-on-one or for a group at your office in Gauteng.
For training outside Gauteng, we require a minimum of three participants to conduct the training at your office. If there are only two participants, the Standard Course Fee per participant will apply.
Course Dates
- 15 & 16 April 2025 [28 March 2025]
The date in square brackets is the registration deadline to qualify for a 25% discount.
The course runs from 9:00 to 14:00.
Course Fee
- Standard Course Fee: R4000.00
- Early Bird Course Fee: R3000.00
Private Training
We offer the WordPress SEO Training Course one-on-one or for a group online.